How do they perceive your message? How well do they retain it? What makes them act upon it? Which elements of the message work? Which do not? How does the message stand up against more seductive commercial messages?
Your organization is thinking of running an information campaign and wishes to assess its impact before investing in production and dissemination. Maybe you are worried that your ongoing campaign is off the mark. You ran an information campaign that did not work as well as you would have liked it to and you would like to know what went wrong. A mondofragilis Information Campaign Analysis is a cost–effective means of getting answers. It reveals how the human being perceiving the message will react to it. It is used for both advocacy messages and for public service information campaigns. The analysis can focus on a single message or it can evaluate an entire campaign over time.
In short, an Information Campaign Analysis reveals the impact that a message or campaign will have, is having or has had on the targeted human beings.
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