The term ‘green’ has come to mean many things to many people. It has gained a very expansive connotation. That is the way we mean it. Green in the broadest sense encompasses environmental issues, humanitarian causes, sustainable development concerns, even health issues. For some, being green also means being socially responsible towards staff, peers and the community.

How is your organization perceived on a green barometer? This question applies to all, whether corporate or institutional. There are countless non–profit organizations and associations whose image does not reflect their noble cause.

A mondofragilis Green Analysis is not a subjective overview. It relies upon the full series of mondofragilis’ communications analysis tools including Goals Analysis, Trends Analysis, Sensory Analysis and Psychographic Analysis. It will identify all those points that enhance one's green standing and all those that do not. It will also identify opportunities for development. Many entities can do things that fall within its realm of resources.

There is a proviso to mondofragilis’ efforts. Our goal is not to give a green image to those who are not, or do not wish to become so. Our recommendations go in tandem with an evaluation of the person or entity's current or future commitment to its green responsibilities.