Advocacy exists for a purpose: to change things – ideas, approaches, outcomes, beliefs. To do this effectively advocacy activities must flow from institutional policy, fulfil specific objectives, align with core values, target a specific group or individual, and use the entire range of available communication tools to make sure messages get through. Are your advocacy activities achieving their obejctives? They should, because strong and focused advocacy will at worst increase the impact of your messages and strengthen your organization’s profile and at best, it can change the world.

You undoubtedly have a well-established mission – this is where most organizations begin. How to you operationalize that mission? How do you turn it into actions that provoke change? How do you transform the structures and policies within which you operate to align them with your ideas and point of view?

Whatever your organization’s goal, advocacy will help you reach it faster. Even if your mandate does not spell it out, advocacy underlies everything you do. If you want something to change, you will have to convince someone, somewhere to make that change. Inherent in every activity, campaign or plan, you will need to move stakeholders along, alter the environment around you, or shift a policy agenda.

Mondofragilis can help. We can help you explain why advocacy is essential to your mandate. We can establish how advocacy activities will enhance your operational mission and what messaging can move your stakeholders. A mondofragilis Advocacy Campaign Analysis will determine to what extent your organization should engage in advocacy, what vehicles and messages are most appropriate, and what outcomes you can expect.

Mondofragilis can also help support your ongoing advocacy efforts and evaluate their effectiveness. It can provide your donors with a road map to their investment and make the case for their continued support.