Fortunately, many corporations recognize the need to partner with benevolent organizations. They are willing to give money, time, logistics resources, free services and more. But to whom? How? On an ongoing basis or in one shot?

No matter how well–intended a corporation, it should not simply give money away. While giving money is a grand gesture, it may or may not be the best option. There are various ways of helping non–governmental organizations such as charities and associations.

The purpose of a Partnership Analysis is to help corporate leaders determine:

• Which sector of the non–profit world is best suited to your corporation?
• What type of partnership would help both? Earmarked funding, non–earmarked donation, technical assistance, supplies, sponsorship...
• Should it be a visible cooperation or more discreet?

This and many other questions will then lead to more issues:

• How will the partnership impact sales?
• How will it affect internal productivity or loyalty?
• How will the media interpret the partnership?

Due Diligence

Our experience shows that the same due dilligence is necessary whether partnering with another corporation or a non–profit entity. In fact, both sides of the partnership require it. You will rarely find an NGO, and especially not an international organization, that will partner with a company without fully understanding the risks. Our extensive experience in this arena, enables us to provide proper counsel to both sides ensuring compatibility.