Eco tourism analysis
EcoTourism started out as an extension of activities such as bird–watching and camping. It was meant to be a non–destructive way of looking at nature and spending quiet time away from the rush of city life. It evolved into rural escapes at the farm. Now, everyone is rushing to have an EcoTourism label, to be seen as an Earth–friendly vacation. But, unfortunately, most ecotourism offerings fall far short of acceptable criteria as outlined in the WTO/UNEP definition.
An EcoTourism Analysis can do two things for you.
If you are already engaged in an ecotourism activity, we can help you determine how your current offer is perceived vis–a–vis current trends. We can also help you evaluate how well you fit into current ecotourism guidelines.
If you are not currently involved in ecotourism, we can help you evaluate the potential. This evaluation will comprise both a content and a marketing component. We will determine what your operation could offer that would match guidelines. We will then evaluate the market potential of the offer.
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