knowledgewiki
Table of contents
You want your lawyer, an airline pilot and a neurosurgeon to know the latest methods. We want our staff to be up-to-date. We also want our clients to be current.
There are four aspects of our work that require ongoing learning:
- Analysis
- Campaign and communications strategy
- Production
- Issues
Analysis
Understanding how people perceive is crucial to successful communications work. The field of communications and perception analysis evolves. New psychographic findings modify our paradigm constantly. Mondofragilis network is lucky and proud to be at the cutting edge of communications and perception analysis. Our Master analyst, Giray, is the President of the Forum for the Analysis of Communications and Trends. The result is ongoing research and peer discussion. Mondofragilis network, and our master analyst in particular, welcome all those who wish to learn about and further the study of communications and perception analysis.
Campaign and communications strategy
Media evolve. Technology changes. People's status changes. Demography shifts. Keeping in phase with these is often neglected. One can quickly fall prey to the assumption that communications, per se, never changes. We don't. We keep reading. We keep testing. We really do like what we do and we want to make sure we continue to be pertinent.
Production
When you provide a full line of production services, mastering the latest techniques and tools is critical. Our staff spends considerable time and money sending our staff to tradeshows, subscribing to countless trade publications, participating in forums and otherwise staying up to date. For this reason, we were among the first to migrate to HDTV when it was launched or to adopt groupware as the foundation of our virtual office environment. Our web technology and tools are always cutting edge. We were blogging when no one had heard the term. Our computers are purchased a couple of weeks after they are released. In short, we firmly believe that to stay competitive in this highly charged production environment, we need to keep up!
Issues
Why were we selected to run the communications of the World AIDS Campaign? Why do we counsel the International Union against Cancer? Why did the Tobacco Free Initiative select us to work with them? Why are we responsible for the re-engineering of a sustainable development NGO? Apparently, one of the main reasons mondofragilis network secures these high profile contracts is because we keep up with the issues. Concepts and events such as UNGASS, MDGs or FCTC are familiar territory.
Conclusion
We just wanted you to know that in addition to producing output, our corporate philosophy is to keep our staff highly knowledgeable and we invest time and money ensuring it.
We need your help
As you can see, we share our knowledge willingly. We hope that you will do the same. We therefore encourage clients, partners, even competitors, to contribute. You're welcome to do so and we will give you full credit for doing so. If you'd like to be a contributor, please contact us .
Overview of communications and perception analysis
People perceive. Understanding perception is the foundation of communications and perception analysis. Since 1977, our master analyst has been formally engaged in the research of human perception. His work is published and recognised as a benchmark. In the articles below, you will find a sampling of the work. It is here for all to read, digest and even use. Though all of it is proprietary, it is our philosophy that it should be open to all. Only by understanding how humans perceive and decide can we further the causes dear to us all.
