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Giray	Saturday 13 October 2007 4:14:12 pm I have yet to come across genuinely collaborative campaigns. Actually, that's not true. One of our own clients is really very collaborative, the World AIDS Campaign. Their very goal is to allow others to use their materials and strategy to create a joint wave. I'm wondering how many others do the same? messages must cause change

Author

Message

Giray

Saturday 13 October 2007 4:14:12 pm

I have yet to come across genuinely collaborative campaigns. Actually, that's not true. One of our own clients is really very collaborative, the World AIDS Campaign. Their very goal is to allow others to use their materials and strategy to create a joint wave. I'm wondering how many others do the same?

messages must cause change